Bipasha Basu click-starts her fashion label

Bipasha Basu started her modelling career when she was 17 years old and made her film debut when she was 21. She got to travel all over the world because of it and at a young age, was exposed to everything ‘glamorous’. Since then, she has worked with the best designers, photographers and stylists which has helped her in understanding what suits her body, has developed her own style, what works best for her, and what helps her make a statement. Bipasha believes that every woman wants to be the best version of herself and express herself through her style.

With her online store, Bipasha wants to share her sensibility of glamour and style, and make it accessible to everybody.  According to her, one doesn’t need to shop from high-end boutique to feel trendy. has a collection of statement accessories including shoes, bags, belts and jewellery. Bipasha believes that accessories add that final touch to complete your look. You can wear a simple white top with jeans, but dress it up with a statement necklace or some killer heels. Accessories really have that power of completing your look and expressing who you want to be that day. Her styling rule is: Whoever you are today, always make a statement! If you feel like dressing like a Pop Princess, wear colour block wedges and a neon necklace, or if you’ve got a case of wanderlust, throw on a messenger bag and studded flats.

Since she started working at such a young age, Bipasha realized the importance of doing all of this on a budget. She says, for her shopping always meant spending smartly to express her style and personality. 

At you can shop for your favourite accessories to be whoever you want to be, without feeling guilty about it. Shop shoes, bags, belts and jewellery at and Bipasha will be there to guide you and show you how to complete your look. These are pieces she would wear herself, and at she will show you how to wear them too!


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