Bisleri launches Rockstar which focusses on distinctive shape and affordability

Bisleri International Pvt. Ltd., which owns one of the India's leading and bestselling brand of bottled water, Bisleri, has recently hit the shelves of retail outlets in Mumbai with their new ‘Rockstar’ bottles. This new unique 300ml bottle is ideal to quench one’s thirst in one go; this bottle hopes to attract consumers with its distinctive shape and affordability.

Because of its shape and size, instead of throwing away the bottle it can also be considered as a collectible. This funky looking bottle is ideal for your everyday journeys as well as your grand celebration parties. One more advantage of this Rockstar bottle is its differential water quantity. Get freedom from the inconvenience of carrying big, bulky water bottles that won’t fit in any of our bags. Being a 300ml bottle, the water quantity is just the right amount that one would want to carry on the go. Bisleri Rockstar is a quick, easy, and inexpensive thirst-quencher which one can conveniently carry.

Speaking on the launch of the new Bisleri Rockstar, Mr. Ramesh Chauhan, Chairman, Bisleri International said, “We are delighted to announce the launch of the new Bisleri Rockstar Bottles in Mumbai. By launching this uniquely shaped 300ml bottle our aim is to reach out to more consumers with a handy packaged drinking water that also looks cute. The USP of this bottle is it is available to the consumers at a very reasonable price! Being so differently shaped we’re sure the Rockstar bottles will attract consumers and will be their go-to option when on the move! It is a milestone within our company’s packaging portfolio as well.”

To the consumers surprise, this cute and fancy bottle is priced at only Rs.8/- and is available across all retail outlets in Mumbai.

Bisleri has a strong history of sustainable innovation and aims to continue the legacy by innovating their product and packaging category. As a part of Bisleri’s portfolio, the launch of Rockstar is a representation of the company’s long-standing mission to innovate as per consumer’s changing requirement and that too at an affordable price.