Blackberrys Menswear Associates With Distinguished Gentleman’s Ride
India’s leading menswear brand Blackberrys became the official style partner of the world’s largest motorcycle charity event, The Distinguished Gentleman’s Ride. Offering its finest craftsmanship, Blackberrys supports this worldwide campaign where tens of thousands of men dressed in their finest attire ride astride in their classicmotorcycles to raise funds and awareness for prostate cancer and men’swell-being in India.Apart from offering its support in raising awareness, the brand is also urging people through extensive digital campaign to join the cause and help raise the funds.
Blackberrys association with The Distinguished Gentleman’s Ride has carried forward its long-standing commitment to impeccable style, with the Keep Rising philosophy. 2018 edition of Distinguished Gentleman’sRide, an iconic ride founded by Mark Hawwa in Sydney in 2012, will take place on 30th September, targeting thousands of passionate riders across the country. An annual affair, it was started with a themed ride to combat the often-negative stereotype of men on motorcycles, whilst connecting niche motorcycle communities together. The funds raised are utilized for research into prostate cancer, mental health and suicide prevention programs.
As part of the association, Blackberrys will style the riders with their stylish suits and accessories. The partnership will also bring forth to Blackberrys stores, across six major cities including Delhi, Mumbai, Pune, Chennai, Bangalore and Hyderabad, the limited edition merchandise like Helmets, Badges, Stickers, and more exciting accessories.
Speaking about this association, Mr. Ramesh Kaushik, Vice President- Brand Experience at Blackberrys said, “We have been styling the progressive men of the country for over 25 years. We are really humbled to be associated with such a noble cause that raises funds for men’s health. The Distinguished Gentleman’s Ride is about bringing together the motorcycle community to ride in style and voice issues related to mental health and prostate cancer in men. These serious issues need ample attention and we are happy to lend our support in encouraging awareness across the country. This association further strengthens our commitment and philosophy of Keep Rising.”
Dressing up for the event is an integral part of The Distinguished Gentleman's Ride and we are happy to cater our wardrobe solutions to help raise a voice." He further added.
To strengthen the association, the brand will introduce extensive digital and BTL campaigns across select cities along with a co-branded video. The video will voice the cause and bring alive the exquisite style of men, whilst celebrating the campaign. The digital campaign will run across all social media platforms bringing forth innovative content and contest pertaining to the campaign. The Distinguished Gentleman’s Ride is held in 600+ cities across 95 countries with dapperly-dressed folk riding classic and vintage styled bikes to raise awareness and funds for prostate cancer research and male suicide prevention on behalf of The Movember Foundation.