Blackberrys Menswear Is The Official Style Partner of Race 3
India’s leading menswear brand Blackberrys became the official style partner of the most awaited movie of the year, Race 3. Having stylised the formal outfits of the Star Cast, the association has carried forward Blackberrys long-standing commitment to impeccable style, with the Keep Rising philosophy.
The partnership has also brought to the Blackberrys stores across the country, the exclusive Blackberrys Race 3 collection. This limited edition includes fashionable tuxedos, shirts in premium lustrous fabrics and trousers in deep tones and textures as worn by the star cast in the movie.
Speaking about this association, Mr. Ramesh Kaushik, Vice President- Brand Experience at Blackberrys said, “We have been styling the progressive men of the country for over 25 years. We are really excited and happy about our association with Race 3, as it’s a natural connect for our core proposition.The remarkable talents in the movie exude a sense of style that is both fashion-forward and aspirational. We are delighted to translate the same energy and style through our formal wear collection, worn by the star cast in the film.”
“Our association with the movie franchise is a well stitched partnership. Blackberrys stands tall with the adage Keep Rising- and the whole mood and personality set in the movie brings the character out with perfection.” he further added.
To strengthen the association, the brand will introduce extensive digital and ATL campaigns along with a 30-second co-branded video. The video ( also above) showcase the star cast of Race 3 and bring alive their exquisite style, whilst celebrating action, drama, love and passion for life, in line-up to the film’s music, characters and stylish outlook. The digital campaign will run across all social media platforms bringing forth innovative content and contest for fans pertaining to the movie. ATL campaign will include promotion across select venues including airports and high streets.
Offering a great mix of emotions like love, thrill, and family drama paired with slick action sequences, Race 3 will be high on style, serving a higher purpose of creating a unique style statement for individuals.
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