BluSmart unveils its new visual identity

BluSmart, India’s first and largest EV ride-hailing service and EV charging superhub infrastructure operator has unveiled its new visual identity, marking a significant milestone in its continuing evolution as a brand.

 BluSmart's new logo stands as an icon of its unwavering dedication to building a better and sustainable world. The new logo, with its vibrant blue colour, exemplifies the company's mission to decarbonise mobility at scale while maintaining simplicity and tranquility. The design underscores BluSmart's commitment to prioritizing both people and the planet, reinforcing its position as a responsible and forward-thinking brand. Over the next few months, BluSmart aims to incorporate this new brand identity across all rider touchpoints like cabs, driver partner uniforms, charging hubs, social media and digital assets and even the application through which the rides can be booked.

Anirudh Arun, Co-Founder and COO, BluSmart commented, “Our new brand identity not only represents our vision for a sustainable future but also emphasizes our dedication to providing peace and safety to our valued customers. We take immense pride in leading the EV revolution in the country and this new logo embodies the very spirit of BluSmart, and we are excited to share it with the world.”

Serenading Serenity

BluSmart as a brand is all about reliability, predictability and simplicity. The entire experience of commuting in urban cities is known to be stressful, but while using a BluSmart we want our customers to experience a serene feeling that emanates peace of mind. The colour blue is long associated with trust, sincerity and stability. Similarly our entire experience is carefully designed to ensure the absolute ease of use and minimise cognitive load right from using the app, the ride experience, clean & sanitized cars, interaction with the driver partner, payment and booking experience.

 Embracing a Brighter Blue

The new brand identity, conceptualised and designed by the in-house team of BluSmart- signifies freshness, clarity, and the promise of a  brighter future – characteristics that define our commitment to making urban mobility hassle-free and peaceful.

One of the most significant changes in the new logo is the colour –  shifted from a slightly  purplish-tinted blue to a pure, vibrant blue. This updated hue is not only more modern but also  aligns perfectly with our evolving identity.

A Custom Poppins Font

With a custom Poppins font, the new font conveys the essence of "peace of mind." With its smooth and  rounded edges, it not only evokes a sense of comfort but also encapsulates our  commitment to making the BluSmart experience as serene as possible.

Inspired by Nature's Harmony

As advocates of sustainability, BluSmart  sought inspiration from nature itself, where everything is harmoniously rounded and interconnected. Just as nature brings calmness and balance, the  logo now reflects these same values.

 This change marks an exciting milestone in the brand’s  evolution and solidifies its  identity further. BluSmart, over the last 4 years has rapidly changed the face of urban shared mobility. The new identity strengthens BluSmart’s bold vision to have cleaner, breathable air and blue-er skies for the coming generations.