BOB Financial Solutions celebrates National Energy Conservation Week

As the entire nation is celebrating the Energy Conservation Day by illustrating on how the country has made strides in energy conservation and efficiency, BOB Financial Solutions Ltd. (credit card arm of Bank of Baroda) also joined the bandwagon with a week- long social media campaign #EnergieEfficient to raise awareness around the best practices and the importance of energy conservation. The idea of the campaign revolves around how to make India self-reliant (Atmanirbhar Bharat), which is in the company’s core DNA through various credit solutions they have brought to support their brand mission of ‘Credit for Everyone’!

#EnergieEfficient social media campaign is designed to draw everyone’s attention towards the need to SAVE OUR EARTH for a greener and sustainable future. Starting this week, the campaign focuses on employees who will be sharing sustainable yet creative ideas to consume energy efficiently. This one #EnergieEfficient step has the power to deliver a long-lasting impact on our nature, communities and will help to take a giant “Green Leap” towards a sustainable future. Furthermore, as a part of the celebration, the winning ideas from employees will be felicitated for their efforts and suitably rewarded.

Commenting on the initiative, Shailendra Singh, MD & CEO, BOB Financial said, “Energy conservation is a conscious choice and depends on the individual effort at a macro level that leads to energy efficiency, therefore BOB Financial has always promoted practices that helps individuals being responsible towards Mother Earth. Our employees play a crucial role in promoting such ideas in office and at home. Using energy more efficiently is one of the fastest and most cost-effective ways to save money, reduce greenhouse gas emissions, and meet the growing energy demand. In line with our sustainable practices, we have adopted a digital-first approach in all of our business functions.

”We have recently introduced HPCL Bank of Baroda ENERGIE Credit Card that provides up to 5% Savings on HPCL fuel & LPG purchases, which is a cleaner way to cooking, along with a 1% fuel surcharge waiver on all HPCL fuel transactions between ₹400-₹5000 amount of fuel purchase made through the card on HP Pay App. It also offers 25% off on movie tickets every month, activation benefit of 2000 rewards, complimentary airport lounge access, a renewal fee waiver on annual spends of ₹50K every year, and so much more.”, Mr. Singh elaborated further.

In line with Energy Conservation Week, the Energie Credit Card continually focuses on raising awareness and accessibility amongst daily commuters, road travellers, LPG users and other consumers.

Marketing
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Marketing