Bosch Home Appliances make their formal entry into India; ropes in O&M creative and OMD for media duties

BSH Bosch and Siemens Home Appliances introduces its Bosch range of products in India. New range of products includes premium washing machines, dishwashers, refrigerators and dryers to be made available for the first time in India. This is marked as addition to the existing product portfolio of BSH Home Appliances Pvt. Ltd. As a part of the Group's retail expansion strategy, Bosch's set of home appliances would be launched and distributed through leading multi-brand retailers across Tamil Nadu, Karnataka, Andhra Pradesh, Delhi ' NCR in first phase; while in the second phase will see the products being made available across India.

The creative duties for Bosch Home Appliances is given to O&M, while OMD shall be the media agency.

BSH Bosch and Siemens Home Appliances Group (BSH), which is the largest manufacturer of home appliances in Europe and one of the leading companies in the sector worldwide, today announced the launch of Bosch Home Appliances in India, through its 100% subsidiary BSH Home Appliances Pvt. Ltd

Commenting on the launch of Bosch Home Appliances in India, Mr. Marc Hantscher, Managing Director and CEO of BSH Home Appliances Pvt Ltd said, "With the launch of Bosch Home Appliances, we are poised at bringing a new business dynamic to the home appliances sector in India - one of our key focus markets for Asia."

Speaking about the Group identifying India as a strategic market, Mr. Marc Hantscher, Managing Director and CEO of BSH Home Appliances Pvt Ltd said "India is currently one of the fastest growing economies in the world, and has proved remarkable resilience to the recent financial crisis witnessed globally. By the launch of Bosch Home Appliances in India our aim is to bring in the world's best in consumer appliances, renowned for their quality and technological advances, which will appeal widely to the young and classy Indian population."

It is estimated that private households are the second largest consumer of energy world-wide and the third largest emitters of carbon dioxide, a greenhouse gas that contributes to global warming. In relation, India also faces strong demand for power and water, thus highlighting the need for energy efficient consumer appliances.

Mr. Hantscher further added, "The introduction of energy efficient and water saving appliances through Bosch Home Appliances, will further add to the effort of India to promote sustainable development and growth."

All Bosch products combine efficiency, quietness, and quality, complimented with unrivalled ease of use for a hassle free lifestyle. Bosch Home Appliances put their products through rigorous endurance and efficiency tests before launching them in the market.

Every Bosch domestic appliance represents premium quality and design. The consumer credibility for Bosch home appliances products stems from their advanced technology and outstanding longevity in accordance with a memorable quote from Robert Bosch (1861 -1942) stating: "It has always been an unbearable thought to me that someone could inspect one of my products and find it inferior in some way. For that reason I have consistently tried to produce products which can withstand the closest scrutiny ' products which prove themselves to be superior in every respect". These attributes enable the company to meet the highest performance expectations of customers. The brand's core philosophy is to harness useful progress to create a better quality of life.