Brand 'Complan' gets its first microsite in India

Complan as a brand has been committed to providing "Complete and Planned nutrition" forchildren in theBC Web Wise launches first microsite for Complan India Complan as a brand has been committed to providing "Complete and Planned nutrition" forchildren in the age group of 5 to 14 years. It is available in a range of exciting flavours and isenriched with 23 vital nutrients, including fatty acids, iron and iodine which help in themental development of children. To take forward the brand premise, Complan was looking to provide a comprehensiveplatform to address every query on child growth and development. The solution is a microsite

heinz.com/complan created by BC Webwise that gives mothers a 360 degree perspective on child growth and development. The site was promoted through an SMS activity in Kolkattaand Chennai that invited mothers to find information about their child's growth. The site offers useful information in the form of articles by nutrition experts, and interestingtools to track the growth of a child. Especially for moms, is a discussion forum where they caninteract with other moms, ask questions and share their experiences. Also, a "Did You Know'section has been dedicated exclusively to addressing some of the most frequently askedquestions by moms.With the launch of this microsite, Complan has succeeded in expanding its presence on thedigital platform.