Brands celebrate Children's Day
The children of today will make the India of tomorrow. The way we bring them up will determine the future of the country’
– Jawaharlal Nehru.
Children’s Day is celebrated in India on November 14, in order to commemorate the birth anniversary of Pandit Jawaharlal Nehru who was fondly called as ‘Chacha Nehru’ by children, and this year it marks his 133th birth anniversary.
Pandit Nehru is remembered for his fondness for children and his commitment for the growth of their education. This day is also called as the Bal Diwas in the country.
The day is celebrated in schools with various programmes; children perform and they receive gifts, and it is overall a day of merry and happiness for them. Before 1964, Children’s Day was observed on November 20; however, after Pandit Nehru passed away, his birthday was decided to be observed as the Children’s Day. It was Nehru’s vision that led to the establishment of IIT, AIIMS, IIMs in India.
There is a child living in everyone, and brands play with this emotion through their innovative campaigns on Children’s Day. Brands are aware of the role played by children in influencing the family’s buying decisions.
Every year, brands come up with unique and thought-provoking campaigns on the occasion of Children’s Day, and this year also, they have shared some interesting Children’s Day campaigns on social media. Let’s have a look on some of them: