Brands like KFC and ENO launching lockdown-friendly campaigns
Mumbai-based award-winning digital agency Blink Digital has launched two different campaigns for KFC to help them engage with their customers. KFC is a brand that stands for both originality and fun. While encouraging customers to stay home, the brand wanted to facilitate ways to make that time fun and interesting – with the quintessential KFC twist. Whereas phase one is KFC Home Studio aimed to bring activeness among people, phase two is KFC Home Kitchen encouraging foodies to innovate and experiment with their food.
The key insight behind this campaign was that with abundant time, people were exploring their creative side like never before. The brand introduced KFC Home Studios on 11th April, where the campaign pushes viewers to get out of bed, grab a phone and record their talent be it dancing, singing or acting. Phase two called KFC Home Kitchens extended this into the core food zone; launched on 25th April cheers people to further prepare KFC contactless delivered dishes as per their taste buds and creativity. The campaigns have got a great response from the audience with over 300 number of participants including performers like Aditya Narayan, Shantanu Maheshwari and Team Naach.
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KFC lovers, the Colonel wants to know what’s cookin’!!! Introducing KFC HOME KITCHEN Add your spin ➡️ to our chicken ➡️ from your kitchen ➡️ & we’ll feature your culinary creation! 1️⃣ Order your KFC favourites 2️⃣ Grab the necessary ingredients, check the spice cabinets, get creative & cook your KFC dish with a twist 3️⃣ Share the final dish & recipe @kfcindia_official with #KFCHomeKitchen, #OurChickenYourKitchen. Add our special Home Kitchen gif sticker 4️⃣ The best dishes will win vouchers!! ❇️ Stay in. Order in. Get cookin’!
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Introducing #KFCHomeStudios!! We're looking for our intertainers 😉 How to make your own KFC HOME STUDIOS video: ➡️ Switch on the 📷 on your phone ➡️ Get someone ready to record ➡️ Invent a step, do a family dance, rap, beatbox, make-up lyrics - ANYTHING WORKS! ➡️ Upload your videos using our special Home Studios gif stickers on stories, tag us @kfcindia_official and use #KFCHomeStudios. 👆 This is your chance to share & get featured for all the cool & crazy things you are doing to stay (in)tertained at home!
Rikki Agarwal, Co-founder of Blink Digital says, “We are glad to work with brands like KFC and ENO, especially in a time when people are feeling the gloom of the lockdown. We have ideated digital campaigns that can uplift people and are also relatable. KFC has always been at the forefront of some amazing, engaging campaigns and these digital initiatives are another way forward. We have received very positive responses for both our digital campaigns for ENO and KFC.”
Moksh Chopra, Chief Marketing Officer, KFC India says, "We have always looked at creating content that interests and inspires our consumers, with a KFC twist of course. The extended lockdown period has led to a surge in the consumption of DIY, home hacks and other engaging online content. The KFC Home Studios and Home Kitchen series provided our consumers with an opportunity to explore their creative side, display their skills while collaborating socially with friends & family. We were blown away by the amazing creations consumers came up with and are excited about continuing on this consumer collaboration. Blink has been a good partner in the ideation and execution of these campaigns, leading to a surge in consumers engaging with the brand."
Blink Digital also filmed ‘Work from Home + Late Lunch’ for ENO addressing the acidity issues followed by a change in routine and eating habits due to work from home. These strategies executed by the digital agency have been helpful in brands reaching out to their audiences in a way that reiterates their care and concern for consumers.