Brands of Tomorrow to premiere on Disney+Hotstar this Independence Day

Advaita Innovation Labs (AIL-India) launches the trailer of its original docuseries Brands of Tomorrow ™ï¸ narrating the stories of India’s most innovative and impact-driven new age brands that officially releases on India’s 77th Independence Day with Disney + Hotstar.

The inaugural season of Brands of Tomorrow ™ï¸ web series narrates the trials and triumphs of building a new-age brand through cinematic storytelling, a first in the Indian entertainment space. Produced and created by Advaita Innovation Labs (AIL-India), this web series is bringing a major disruption in the startup storytelling space. The brands have been handpicked based on not their valuation or funding but the impact they are creating. Most of these brands are new age, founded by young and spirited entrepreneurs and profitable since day one.

The brands getting featured on the series include nutraceutical start-up Power Gummies, luggage brand Nasher Miles, neighborhood fine-dining chain Chowman, Suniel Shetty mentored Regrip, Aman Gupta funded Zoff Spices, and a young denim brand Freakins.

“For the longest time, the journey of new-age brands in India has only been shown in a jargon-driven narrative only aimed at a niche business audience. In the last few years, we have seen the spirit of entrepreneurship getting redefined and young India now setting up their own business. However, they often struggle to understand a lot of nitty gritties in building a brand. This is why we created Brands of Tomorrow ™ï¸ to salute the spirit of entrepreneurship in the country and to help the young entrepreneurs on how to build a brand,” said Suchayan Mandal, Co-Founder and Head of Strategy at Advaita Innovation Labs (AIL-India).

The treatment of each episode has been kept in mind in cinematic docu storytelling, which is in trend today. The founders are the real heroes that the world needs to see. Each episode presents a power-packed and emotion loaded narrative that dives deep into the journey of the brands. From the stage of the first pitch to make it big, the Brands of Tomorrow ™ï¸ web series captures the hustle trip that would aspire young India to build more prominent brands.

“When I conceived the idea of highlighting Make-in-India brands that are innovation and impact driven, it wasn’t really easy. On one hand, you have the poster boys of the Indian startup ecosystem that are doing wonders and on the other hand, you have brands that are breaking barriers and deserve the biggest OTT platform in India. And that is where I realised the gap. We needed to showcase more brands that are born in India and making India the global superpower. With Brands of Tomorrow ™ï¸ webseries, we plan to redefine business content of the country,” added Suchayan.