Brands take a moment to reflect on and promote self-love this Valentine’s Day
With Valentine’s Day just a couple of days away, brands have been coming out with various campaigns to tap into the consumer sentiments around the festival, especially coming out of a year disrupted by the global pandemic. The focus this year is on the different meanings of love – while some brands are pitching the idea of self-love, others are stressing on how love has no age or boundaries.
This Valentine’s Day, Cadbury Silk is inspiring couples to go far for love. Couples have been apart for a long time. They’ve missed anniversaries and birthdays and date nights due to the pandemic, but they’ve found ways to stay in love. And that needs a celebration – big gesture that goes beyond the usual, to profess their love. The 6-film campaign showcases thoughtful gestures ranging from a girl setting up a romantic tent in her living room, a boy creating a touching heart pop moment on his building terrace, to a boy colouring his hair pink to match his girlfriend’s hair colour.
This Valentine’s Day, Platinum Days of Love celebrates a love that is not only anchored firmly and weathered it all but has also evolved for the better, a relationship that has grown #StrongerInlove, through the launch of their new campaign – including newlywed Gauhar Khan & Zaid Darbar.
Tinder, the world’s most popular app for meeting new people, has teamed up with Ananya Pandey, That Indian Chick, and Shreya Gupto to encourage singles to move on from their past relationships (and 2020), fall more in love with themselves and be open to new possibilities this Valentine’s Day.
Paree has launched #PyaarKaPeriod with celebrity couple Prince and Yuvika. The narrative illustrates the role of a man in the relationship in understanding his partner’s needs and being there for her when she experiences her period.
One is never too old to celebrate love. Holding steadfast to the belief, India’s largest senior living community operator, Columbia Pacific Communities, has launched a unique initiative #LoveBeyondAge, amplifying the voice of the elders on Valentine’s Day and dismissing age-old ideas of senior citizens being too old to find, express or enjoy romantic love.
Parle’s Kismi enjoys immense love amongst consumers as the brand proposition resonates well with the target audience of young adults. Conceptualised by Rediffusion, the TVC captures the innocence of the first crush while encapsulating the initial expression of love with cute and awkward moments among teenagers. The film showcases the adorable moments of two teens, wherein ‘Kismi’ toffee plays the role of a cupid and an enabler.
In today’s fast paced lives, taking out time for your precious ones is important and what better way to show your love than by giving them the gift of time with Casio timepieces and ensuring they are also ‘well on time’.
Gum-filled lollipop brand ChupaChups is coming out with six different designs like ‘<3 You’, ‘BFF’, ‘Yes’ embossed on the lollipop. The exact design is a surprise, revealed only after opening the pack. ‘Do You Love Me?’ lollipops are fun conversation starters for teenagers, especially around Valentine’s Day.
Going beyond the cliché of chocolates and flowers, Nykaa’s ad film is a celebration of love in its truest forms. Starring film and web series actress Shreya Dhanwanthary, the film unravels five heart-warming love stories that meet in the most surprising ways.
Through the inner thoughts and musings of our protagonist, we are taken on a journey through one significant Valentine’s Day in the lives of 5 different people. None of the characters and relationships in the film is what they seem at first – and many unexpected bonds are revealed as the film progresses. The delight of the film lies in this format, where you think you’re watching one kind of love story - only to discover you’re actually watching so many more.
Today’s generation has become highly conscious about living a hygienic lifestyle and making sure every part of their home has the latest germ-free technology. But they often tend to ignore and replace their old mattress which tends to become a breeding ground for germs and allergens. This Valentine’s Day, SleepX brings an interesting twist to millennial love stories with an anti-bacterial mattress solution equipped with Neem Fresche technology that will keep the germs away from their beds.
2020 has been a year of reflection for everyone to move on from toxic people, things and environments. Cognizant of the fact that the current year would anchor more on self-care, The Rabbit Hole (part of the Zoo Media network) has partnered with Pepperfry to introduce their latest campaign #MoveOn, they leveraged this crucial insight by using furniture as a metaphor for unstable toxic relationships in these ad films.
As part of ‘Decode Love Stories’, Nerolac has created unique short format love stories substituting words with shade codes. Participants are encouraged to decode these stories using the Nerolac Colour Palette, by clicking on the Colour Palette link and entering the code for the shade name, to complete the story!
On the occasion of Valentine’s Day, GALAXY from Mars Wrigley has launched a series of ad films highlighting the brand proposition, ‘Choose Pleasure’. Pop-culture portrays Valentine’s Day as an occasion depicting perfect couples exchanging extraordinary gifts. But contrary to popular perceptions and the many expectations associated with it, GALAXY urges its consumers to choose the pleasure of being yourself instead of giving into the pressure of being perfect.
Dating app OkCupid launched the second leg of its digital campaign #LoveIs… to celebrate single millennials or ‘hopeful romantics’ to gently remind them that they deserve love and not to lose hope as #LoveIsIncoming.
Dabur Honey, the leading Healthcare brand from the House of Dabur, launched an innovative digital campaign this Valentine’s day, #EverydayHoney. Conceptualized and executed by Havas Creative, the campaign was all about celebrating love throughout the year and not just on a particular day.
Glance, the world’s leading lock screen platform, has launched a new campaign #YeLoveHai as the world celebrates Valentine’s Day on Sunday. The campaign is aimed at taking the meaning of love to the next level, celebrating the love for small things in life what we truly adore in daily lives.
The light-hearted campaign includes celebrities like Rajkumar Rao, Hardik Pandya and Ali Fazal encouraging people to post videos and pictures with the #YeLoveHai and #YeGlanceHai on their moments of love. The celebrity posts have started creating a buzz and has already garnered around 700k views on their handles as of today.
To express the love from Sennheiser India this year, the brand initiated a first-of-its-kind digital campaign #MixtapeOfLove to showcase their love for a few of their favourite brands such as Gillette, Spotify, Colgate, Ducati, Mastercard, Disney+ Hotstar, and Britannia.
Havmor wishes everyone a very Happy Valentine’s Day! Celebrate this #SeasonOfLove with the best of both worlds and gift your special one the perfect #DessertOfLove with Havmor Heartbeat Ice Cream Cake!