Brands take to social media to celebrate #WorldEmojiDay
What began as simple punctuation based emoticons soon evolved to become the emojis the internet uses today. In honour of the evolution of this descriptive virtual language, World Emoji Day is celebrated on 17th July every year.
Multiple social media giants often use this opportunity to release new emojis to the world. Brands have been incorporating emojis to set in concrete their social media presence and become more relatable to their target audience, here is their take on #WorldEmojiDay