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Brandwitty partners with CanisHub to help brands deliver using Machine Learning

Brandwitty, a performance based digital marketing agency, and CanisHub, a company providing machine learning based omnichannel personalization engine and marketing automation, have partnered in a move to help brands better their user experience using advance technologies. Marketers can leverage Brandwitty's performance based acquisition strategies combined CanisHub's with machine learning based engagement matrix to increase the retention and repeat rate of brands.

It is also observed that with better engagement the cost of marketing a product reduces dramatically and the strategies if implied over a period of time inculcate strong brand advocacy.

Abhiraj Gupta, co-founder, Brandwitty with vast experience in BFSI industry commented that brands today need more than advertisement; they need to feel important and understood. He says, "If you look at the statistics of online consumers, 57% of consumers are willing to share personal data in exchange for personalized offers or discounts. Similarly, 62% of consumers expect brands to give personalize experience and products that they would want to buy. That is another reason why brands like Amazon and Flipkart are doing so well. They know exactly what to push and at what time. With the help of technology, we will be able to cover the 360 degree spectrum of digital transformation.”

Piyush Murli Agarwal, co-founder, CanisHub with more than 15 years of experience in technology industry says, “Understanding your customers and their behavior will bring brands closer to their customer loyalty. With so much data and technology available, it is important for every brand to not just promote their products blindly but also to understand how customer perceive their products and longetivity of customer lifecycle. At CanisHub, we strive to bring data to life with meaningful insights and personalization based on every consumer behavior.” With just 1 year of operation CanisHub has influenced 1M of revenue and has influenced 20% of conversions sessions through out different brands.

Brand marketers can leverage the data science and technology with performance based marketing strategies as one suite of service at Brandwitty. "We are planning to expand our reach to new markets and serious customers who are interested in long term growth plans and I believe that this and other coming partnership will help us achieve this goal", says Nikhil Agarwal, co-founder, Brandwitty.

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