BREEZER launches the all-new Watermelon Mint flavour, this summer!

BREEZER, the leading RTD (ready-to-drink) brand in India, has announced the launch of its newest flavour – BREEZER Watermelon Mint.  Further to its strategic vision of strengthening its presence in the category, the newest innovation aims to cater to the evolving consumer demands and preferences.

Currently, BREEZER holds the highest market share in the RTD segment in the country. Fortifying this position as a category leader, the brand focuses on delivering the best flavours and new age experiences that consumers seek. The new Watermelon Mint flavour brings together notes of watermelon and fresh garden mint.  The new flavour will be available in Goa from this month, Karnataka and Telangana in April-May, and gradually, it will be rolled out in markets across India. 

Arti Hajela, Category and Brand Lead, RTD AMEA said, "As category leaders, we are always looking for new products and disruptive experiences to cater to the ever-changing needs of our consumers. With our latest BREEZER Watermelon Mint launch, in addition to the variety of other flavors. BREEZER is a globally loved brand from the House of BACARDÍ, the largest privately held spirit’s company in the world, which produces and markets internationally recognized spirits and wines and with over 157 years of experience. BREEZER has grown rapidly since being introduced into the Indian Market.