Broadcasters delighted with BARC ratings
After the first ratings from BARC last week, the industry has expressed joy about the new ratings system. Last week we reported some of the comments from industry veterans and today again there were more who expressed joy. Here is a look at what some of them have to say.
A. P. Parigi, Group CEO, Network 18 said, “The first week’s data* shows CNBC TV18 as the #1 English business channel, CNBC Awaaz as the #1 Hindi business channel and CNN IBN as the #2 English news channel and IBN 7 as the #6 Hindi News Channel. Colors is #1 Hindi General Entertainment Channel in the prime time slot (7 pm to 11:30 pm). We should be patient and not jump to conclusions; a deeper understanding of how viewership numbers should be interpreted suggests that while one celebrates BARC’s roll out it would be prudent to wait till the system evolves”.
Ashish Bagga, Group CEO – India Today Group commented on the ratings saying “The latest rating by BARC only adds credibility to the leadership status of Aaj Tak and the trust it enjoys with the news viewers. The channel’s superiority is backed with years of unwavering focus towards excellence in journalism. I would like to congratulate the entire team at Aaj Tak for crossing another milestone and likewise to BARC for putting together a robust measurement system.”
R K Arora said, “It is too early to comment on BARC ratings based on one week data. I think we shall only be able to comment post 4 weeks upon studying the BARC data.”
He adds, “As far as expectations are concerned, there wasn't much difference in pecking order. Since, watermarking of few channels is still pending. The realistic numbers will come post watermarking of all the channels.” By Archit Ambekar | Twitter: @aambarchit