Broadcasters must adapt to keep Gen Z engaged in news: Vizrt study

Vizrt, the leader in real-time graphics and live production solutions for content creators, releases new research signifying a shift in the viewing habits of Gen Z when it comes to news consumption.

As the first generation born into a fully digital world, this age group according to a new global study is no longer interested in traditional news formats where dynamic on-screen graphics are underutilized.

Research shows a stark shift to social-first content formats, with the majority of Gen Z now opting to consume news on social media; with Instagram (60%), TikTok (38%), and Facebook (38%) identified as the most popular sources for keeping up to date with news and current affairs.

The intensity of news cycles, volume of negative stories and a growing loyalty in social first news brands are also broadly cited as reasons behind the significant shift in viewing habits.