BUBBLETV goes in Play mode, starting today!

A new platform, Bubble TV has been launched by Thoughtbubbles, the creative network for advertising, design and marketing. This platform on content generation will act as a collective hub for creativity, technology and media to meet at crossroads. Globally people want to see and hear new things and the present day requirement is to give them a reason to do so. This led to the idea of creating Bubble TV.

 

Bubble TV is a content generating firm that will produce mainstream video content in story-telling, brand story and plug-in formats. "The new company will create tons of videos with message plug-ins woven around fun, humour, ideas, emotions, opinions, spoofs, and even social messages."We will provide interesting content to electronic channels and networks, or launch our own digital TV soon, or create brand messaging which is free from the rigidity of brand manuals to be more democratic with colloquial ways of brand connect," elaborates  Manoj Motiani, founder and chief creative, Thoughtbubbles.

 

 

This new concept will enable Brands to use entertaining ways of on-screen consumer engagement on smart phones, tablets, social networks and other digital media.  Being universal in concept it will prove to be an advantage for a  niche audience and localized segmented groups which include regional groups to cover their personal stories from every nook and corner of the world. Bubble TV aims to take up regional assignments and work specifically to create interesting language content.

 

Today customers can log on to sites and express their preferences which in turn can influence others. In this manner an endorsement from ‘someone you know’ carries extra weight and ultimately it can make friends for brands.

 

"Bubble TV is an acknowledgment of the dramatic rise of mobile, web and social networks towards brand awareness, consideration, purchases and loyalty. With the kind of reach, innovation, experimentation and cultural influence, they are no longer a support medium, they are THE medium. Again, this calls for new fresh content for consumer engagement and talking to them in a way they like to be spoken to," adds Motiani.

 

With an open format idea Bubble TV will develop as it goes along. They will provide interesting content to electronic channels / networks and also have plans to launch their own digital TV soon. Also on the anvil are plans to create brand messaging which is free from the rigidity of brand manuals so as to be more democratic with colloquial ways of brand connect. Bubble TV intends being agile, adaptive, responsive and relevant.

 

Their criterion is to be able to conceptualize and execute fresh work that can see light of the day and raise the benchmark of creativity and fun in our society. Hence young talented students from films, craft, music, advertising, design, app developers, web designers, artists of all kinds are invited to associate with Bubble TV.