Budweiser Experiences unveils its global campaign Light up the FIFA World Cup

With the exhilaration of the most awaited sporting event across the globe, Budweiser Experiences, the Official Sponsor of the FIFA World Cup™, unveils its global campaign, “Light Up the FIFA World Cup™,” in India.  It encapsulates the unparalleled euphoric energy of the world’s biggest sporting spectacle and the passion for energising fans as they watch and celebrate their favourite players, moments and teams throughout the tournament.

This year, Budweiser will bring alive the FIFA experience in over 50 countries; energising and inspiring the 3.2 billion football fans watching the World Cup. With India at the core of the campaign, Budweiser Experiences has launched a local version of the TV commercial highlighting the journey of thousands of drones heading towards different countries across the world to celebrate the FIFA fever. The drones are also shown flying across one of the most popular monuments in the country – Gateway of India in Mumbai. The spot culminates with the drones moving towards Moscow for the FIFA World Cup™ showcasing the energy and excitement at the FIFA World Cup™ this year.