Emirates launches global campaign on CNN to target biz travellers

CNN International Commercial and Emirates Airlines have collaborated for a new advertising and sponsorship campaign for the airline company. The new campaign on CNN will connect the airline with target audiences of global business decision-makers, investors, tech enthusiasts, etc.
CNN International Commercial has ingeniously crafted a comprehensive cross-platform campaign, strategically aligning Emirates' brand with top-tier business and market-focused content across the network.
Central to this campaign is Emirates' exclusive sponsorship of a brand-new weekday business segment, reaching a global audience through CNN International's flagship shows.

The Emirates Business Briefing segment will run in CNN Newsroom with Max Foster and Bianca Nobilo, First Move with Julia Chatterley, Connect the World with Becky Anderson, and One World with Zain Asher. This segment will feature relevant information for current and future business leaders – from market updates to M&A activity to the latest on tech and crypto.

Each segment will culminate with succinct advertisements featuring Emirates’ brand ambassador Penelope Cruz.
Cathy Ibal, Senior Vice President, CNN International Commercial, said: “With highly relevant and engaging business content across all platforms, and as the number one news brand in reaching elite traveller segments, CNN is the ideal partner for brands such as Emirates to connect and resonate with high end business audiences.”

Boutros Boutros, Emirates’ Divisional Senior Vice President for Corporate Communications, Marketing and Brand, said: “Time is precious, especially for the C-suite and premium business audience that we’re targeting through CNN, and we believe the Emirates Business Briefing will add value to their lives.”

“We are highly confident that this collaboration perfectly merges our brand's essence, our exceptional product narratives, the esteemed global news brand of CNN, and our premium target audience," added Boutros.
Based on the Global Business Influencers survey of 2022, CNN possesses the highest percentage of brand reach among news brands, specifically among those who frequently travel via first class, business class, or private jets, spend over $10,000 on vacations, and conduct business trips to the Americas.