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Byah Hamari Bahu Ka: A unique show with a unique title!

Romance is in the air and romantic shows are in vogue. Sony Entertainment Television is all set to add one more romantic show to the already existing ones with the launch of ‘Byah Hamari Bahoo Ka’ on 28th May 2012.
The promos have been on air for a while now and the unique title has led to build up curiosity for the viewers who are eagerly awaiting the show tonight.
Adgully spoke to Sneha Rajani, Senior EVP & Business Head, SET at a press meet. Here are some of the excerpts from the interview.
It is a very novel concept and it has to be seen to understand the concept she says. She agrees with J.D.Majethia and Aatish Kapadia that it is a very sweet love story. With plenty of love stories already doing the rounds on most channels they thought of one more since “The feeling of love is universal and it is a feeling which is full of hope and happiness and that is the space we want to be in. Our audiences today are looking for something, happy, positive and aspirational rather than being regressive and depressing so hence love stories and happy stories all the time,” says Sneha Rajani.
Another popular serial on Sony “Kuch To Log Kahenge’ has been moved to the 11pm slot. But this move she feels is justified since it fits in the 11 pm slot and this slot has always performed better for the channel. Other minor changes include ‘Parvarish’ which will become four days a week since  Indian Idol starts from 1st June and ‘Adalat’ will be changed to the 7.30-8.30 slot instead of the 8pm-9pm slot.
“Sony has been a pioneer in bringing the best of entertainment to the viewer. ‘Byah Hamari Bahoo Ka’ the latest offering from our channel is a reaffirmation of our endeavour. It is a unique and heart warming love story with lots of twists and turns and I am sure this will excite and appeal to audiences across the Hindi heartland and further consolidate our fiction line up between the 8pm-11pm slots,” she says.
Mr. J.D.Majethia is the producer/director of the show. He said the first show to complete 1000 episodes was our serial “Ek Mahal Ho Sapnon Ka’. “We wish to repeat this magic again with ‘Byah Hamari Bahoo Ka’. This is a very novel story involving the entire Vaishnav family. It has fresh content, characters and superlative performances! It is a show of “today” which will attract the youth along with family audiences.” said Mr. Majethia.
The story has been written by Aatish Kapadia. Mr.Kapadia, while expressing his views regarding the title says “Usually a title gives away the concept of the show but this one is unique. It questions the viewer’s perceptions and builds immense curiosity around the show.”
‘Byah Hamari Bahoo Ka is an interesting and never seen before story of a Gujarati Vaishnav family set in present day Gujarat in the quaint city of Baroda. All is well in the Vaishnav family. But the surprising factor that holds the audiences attention is why are they all set to get their bahoo Rajni remarried and that too when her husband Krish is a normal man whom she married for love. That is where the mystery of the show starts and the pertinent question regarding her remarriage unfolds itself day after eventful day.
The show under the veneer of a love story will have an undercurrent of social awareness.
The role of the female protagonist will be played by Shrenu Parikh in the role of Rajnibala and the main male lead by Gaurav Khanna as Krish.. It is a roller coaster ride for the two star crossed soul mates whose destiny takes them to incredible highs and lows which force them to raise relevant questions pertaining to societal norms on the sanctity of marriage.
So 28th May is a date to wait and watch for and get hooked on to another exciting offer from Sony TV

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