banner image banner image
 

BYJU’S appoints Prathyusha Agarwal as Chief Business Officer

BYJU’S, the world’s leading edtech company with 115 million registered learners, today announced the appointment of Prathyusha Agarwal as Chief Business Officer to lead the Early Learn Business vertical.

BYJU’S aims to grow the early learn category to become the market leader in coming years. Since 2019, BYJU’S has been offering innovative and engaging new learning formats for students in the K-3 segment and enabling them to enjoy learning from a young age. Through strong partnerships and acquisitions such as Osmo, Epic, and WhiteHat Jr, among others, BYJU’S early learn category offerings have expanded to include ‘phygital’ learning - a seamless blend of online and offline, collaborative learning, digital reading, gamified approaches to lessons, etc to further accelerate and transform learning for young learners.

Prathyusha’s appointment comes at a time when the firm is gearing up to take these multiple offerings as a holistic learning proposition for Early Learners in the fast growing Indian market. In this role, Prathyusha will focus on charting the Early Learn portfolio strategy, define, design and deliver the holistic learning consumer offering and drive top-line growth for the Early Learn Business. The Early Learn vertical aims to offer personalized and interactive learning programs across digital, physical and live classes for kids aged between 4–8 years.

On the leadership appointment, Mrinal Mohit, Chief Operating Officer, BYJU’S said, “We are delighted to have Prathyusha onboard with us to lead the Early Learn Business at BYJU’S. She has worked with notable brands for over 20 years and holds a wide experience across businesses and sectors. We look forward to working with her to strengthen our business further as well as support her to achieve her vision for BYJU’S.”

Sharing her thoughts, Prathyusha Agarwal, Chief Business Officer said, “Early Learning is the most formative experience with potential to shape us into learners for life equipped to take on the ever-transforming world. I am super excited to be joining BYJU'S and working with the team who are passionate about creating an equal learning ecosystem in the country. Within a short period, BYJU'S has revolutionized the education landscape in India and I look forward to furthering the vision of putting early learners at the core of this journey.”

Before joining BYJU’S, Prathyusha was the Chief Consumer and Data Officer at ZEE, where she led the business transformation initiatives and the brand growth mandate across TV and OTT verticals. In her 21+ year career, she has launched Tata’s ecommerce venture TataCLiQ as the Head of Marketing, worked with HDFC Life as the Vice President, Marketing and Analytics and led Brand Strategy for the Star TV network. Prathyusha was also the Founder Director of ‘All OK Tech Support’, worked with Market Gate Consulting and honed marketing skills at HUL in different sales and marketing roles. Prathyusha is a post-graduate from IIM Ahmedabad, with her graduation in Electrical Engineering from IIT Madras.

Marketing
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Marketing