C&S Electric picks Vizeum as AOR!

Vizeum India today announced their appointment as media AoR for C&S Electric Limited. The company is amongst the leading suppliers of electrical equipment in India and is India’s largest exporter of industrial switchgear. Its wide range of electrical and electronic products finds application in power generation, distribution, control, protection and final power consumption.

This is the 4th new business announcement from Vizeum within the last two weeks.  The earlier announcements were for Jet Airways; Allied Blenders and Distillers and INS from Viacom 18.

As C&S Electric prepares itself for a consumer facing strategy for its relevant products, Vizeum has been mandated to ensure the brand is able to share its vision with the relevant consumers in an effective and impactful manner .

Commenting on the appointment of Vizeum, Rishi Khanna, Managing Director, C&S Electric   said   “We evaluated media agencies on their strategic thinking and execution ability. Considering our plans, it was imperative for us to align with a partner who thought like us and one who was willing to look beyond the traditional methods of brand-consumer connection.    Vizeum came up strongly on all these parameters. We hope to build a long lasting partnership with Vizeum”

Commenting on the win, S Yesudas, Managing Director – Indian Subcontinent, Vizeum said “We bring on board our extreme sincerity, unique passion and very compelling proposition for each of our clients.  We work with a vision of converting our clients as our ambassadors, based on tangible value we add to their business.   We are delighted with this association and are thankful to the C&S Electric management for placing their faith on us. This business will be handled out of our Delhi Office under the leadership of Anirban Malakar, EVP, Vizeum”

Vizeum successfully operates in 55 countries with a philosophy of in-depth understanding of the coexistence of lives, brands and media in the actual world and providing brands every opportunity to connect with consumers, the quality the intensity of those connections that will count

Vizeum is a part of the Dentsu Aegis Network which is the first truly global communications network for the digital age. Through its six global network brands – Vizeum, Carat, iProspect, Isobar, Posterscope, and the Dentsu agency brand – and supported by its growing multi-market brands including Amnet, Amplifi, Data2Decisions, mcgarrybowen, Mitchell Communications Group, psLive and 360i - Dentsu Aegis Network aims to be the global network of choice for clients seeking best-in-class expertise and capabilities in brand, media and digital communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 110 countries worldwide with over 22,000 dedicated specialists.  www.dentsuaegisnetwork.com