Cadbury Dairy Milk gets a new sound track!

In a musical twist, the latest Cadbury Dairy Milk advert from the UK is now also being aired featuring a totally new music bed.The track, "Pag Ghunghroo' by Kishore Kumar, gives the advert a Bollywood edge and gives people the chance to enjoy the performance of dancing clothes in a whole new light.

Cadbury Dairy Milk have created the new remix following the success of the original track "We don't have to take our clothes off', in the UK; which climbed to no. 29 in Britain's singles chart last week.

The campaign was created by Fallon London and was always designed to maximise engagement and interest by being played out in many different ways. Sam Hibbard, Creative Director at Fallon explains further: "We love the theatrical, extravagant nature of this track, which is why we chose it as the second piece of music to feature in the campaign. Using a track from such a famous Bollywood movie shows how changing the music can alter the character of the ad so dramatically."

"The new campaign is all about making people smile and we are delighted with the way it has been received. We fell head over heels in love with the new "Pag Ghunghroo' version and are absolutely thrilled that we have given people the opportunity to enjoy the advert in a completely new way." Commented Julie Reynolds, Marketing Manager for Cadbury Dairy Milk