Candid launches digital activation property ""

The first few weeks of college is all about new friends, new crushes, looking sharp & fit, knowing the right things, creating the right impression & having maximum fun before studies get serious. With increasing usage of smart phones and unlimited access to internet for students, it’s now also about spending a major chunk of time being online & being the coolest on social media. With these thoughts in mind, Candid Marketing has launched an annual Digital Property for the first time in India -
back2college aspires to be India’s premier college life destination for students when they are joining college after exams and vacations. It is a portal and virtual friend & guide for college students heading into a new college year. With a philosophy to help them stand-out in the crowd with confidence, a thought-through list of things is presented to them to set them up for their college life in every awesome way possible. is the ultimate destination for college students to know about health, hangouts, relationships, fashion, beauty, tech & gadgets, music & much more.
Commenting on the launch, Atul S. Nath, Managing Director, Candid Marketing said, “Through the property, we are tapping into the emotional space of the students at the beginning of the college year, from May to September, before the studies get serious. Students are increasingly becoming conscious of their first impressions in college. will serve as an information & engagement resource for the college going youth. The property is also a great platform for brands to connect with college students.” has Internet & mobile-friendly sites & versions and will be online from end of May to September only every year. With a motive of delivering excellent & well-researched content, Candid Marketing has top Brands, Bloggers, Professionals, Counselors, etc to provide content.
The brands already on board are Kaya Skin Clinic, Wrangler, Crocs, Cadbury Dairy Milk, Cadbury 5 Star & Zomba. is providing these brands an opportunity to integrate content, engage with students and least of all advertise on the site. 
Commenting on the association, Suvodeep Das, Marketing Head, Kaya Skin Clinic said, “Kaya Skin Clinic constantly strives to engage with young people to create awareness & education about skincare and the transformational role that the brand can play in their lives. Back2College is a good platform to reach out to the youth across digital & social media. We are confident that this will benefit the students a lot, while extending the reach of the brand manifold.”
Anshul Chaturvedi, Senior Marketing Manager, Wrangler said, “Back2college is targeted at Indian youth and Wrangler is happy to be associated with this initiative by Candid Marketing. We hope to engage with young consumers using this platform as it can provide us multiple touch points to enable a meaningful dialogue with them.” aims to target 1 lakh college student registrations through the property & interactions by 30th September 2012. In just 3 weeks, the property is celebrating over 20,000 registrations!

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