Caroline Moreau is new GM at Carlsbery Singapore
Caroline Moreau, Marketing Director of Carlsberg, Malaysia, has assumed the role of GM at Carlsbery Singapore. As per her Linkedin profile, she has the responsibility for managing marketing, sales, HR, supply, finance, sales, new business, and value management in Singapore. Earlier, she was in charge of overseeing the marketing functionalities of Carlsberg Malaysia for three consecutive years, leading communication, marketing. Innovation, and channel plans and strategies. In the Linkedin post, Moreau said that she feels really grateful to Carlsberg which has faith in her, offering her newer opportunities in sales, marketing and overseas helping to grow her career.
She career: “15 years ago, when I initiated my career at Carlsberg, if someone had informed me, that I would have the responsibility to lead Carlsberg Singapore, I would not have trusted it. On the basis of the last 15 years of my life, I can confirm that my purpose has been to invest in people”.
Moreau was a global commercial director, based out of Denmark, before moving to Carlsberg Asia. She has been leading plans and brand strategies which include visual identity, communication, activation, and new positioning. She has also been working for eight years at Kronenbourg under the Carlsberg Group, assuming roles which include that of brand director, brand group manager, customer marketing director, and was also for seven years with The Coca Cola company in Paris. In the past year, Carlsberg has also promoted Kevin Choo to the position of Asia’s marketing director. He was earlier the marketing manager in Malaysia before joining the office in Hong Kong. In that position, he was in charge of the total marketing portfolio of Carlsberg, involving the growth of full-year grid of marketing, volume, brand profitability and market share.