Catching the wave - Technological disruptions for an era of uncertainty

Last year, as life went into the virtual model, connections, conversations and even commerce shifted online. COVID has proven instrumental in boosting the growth of the tech industry. With more than half a billion internet subscribers, India is one of the largest and fastest-growing markets for digital consumers, but adoption is uneven among businesses. As digital capabilities improve and connectivity becomes omnipresent, technology is poised to quickly and radically change nearly every sector of India’s economy. That is likely to both create significant economic value and change the nature of work for tens of millions of Indians. Here’s few industries that has completely changed due to the pandemic.

Entertainment
OTT platforms, short videos and  live streaming apps have gained immense popularity during the coronavirus pandemic. JL Stream is a ‘Made in India’ social live streaming app.JL stands for Jaldi Live – a social LIVE streaming mobile app that gives users an opportunity to stream their talent, get discovered, chat, connect with people, make friends & earn. J L Stream offers a seamless interactive live streaming UGC platform where users can broadcast at the click of a button. On J L Stream, users can stream anywhere any time, showcase their talents, give shout-outs to their audience & earn money with instant cash out. The app has a unique feature called K.I.S.S. that stands for ‘Keep It Simple Streamer’ & gives an option to the users to share a short video of their talent along with their introduction to help get discovered faster.

Auto
The growth of digital technology is making it possible for automobiles to implement autonomous driving and accident prevention, among other features successfully .Zoomcar, India’s leading self-drive mobility platform launched India’s first vehicle model agnostic Driver Score Tech Stack for the passenger car segment.The AI Powered algorithm with machine learning capabilities tracks the mechanical specs of the car being driven, driving style of the customer and identifies critical events of driving and rates it on a scale of 0-100. The scoring system has capabilities to give real time feedback to drivers in the advent of rash driving to help them adjust their behavior accordingly Apart from things like locating the car, knowing the distance traveled and fuel consumed, and providing Key Less Entry to the user, data from IoT also helps do the following by staying behind the screens.

 Fintech
While most Fintechs are grappling with the shocks of coronavirus pandemic and trying new ways to absorb  them, FREO is a first of its kind, credit-led Neobank in India that is designed to serve the banking needs of millennials in India and Southeast Asia.For many of its offerings, the company has partnered with banks to bring new solutions to its customers.FREO’s parent company started its operations in India with the launch of MoneyTap in late 2016. Its goal was to make credit flexible, convenient, and affordable, all through an intuitive, category-creating product.

 Event Tech

With an aim to revolutionize the corporate events and experiences industry with immersive tech and data sciences, Spalba, an event-tech platform was incepted in January 2020. Spalba offers a platform that makes planning events and experiences simple, efficient, and data-driven for enterprises using the best of tech and data-defining methods. It is a SaaS platform that operates on a three-sided marketplace model including Buyers (Users-Brands & Enterprises), Sellers (Venues & Vendors), and Facilitators (Event Planners &Agencies). The buyers subscribe to the platform and sellers pay a transaction fee for getting leads.

AI Based Search Engine for Inspiration

Inspo launched during pandemic Inspo is a search engine for inspiration designed to enrich creative thinking for freelancers, brands and creative agencies. This first-of-its-kind AI based tool generates thought-starters in a jiffy and surfaces relevant inspiration from across the web on any topic, for content, campaigns, ads, moment marketing, brainstorms, pitching or any other creative project. With better inspiration as an input, the platform endeavours to help people produce higher quality outputs; in short, more inspiration hence more inspired work.

Deeptech

One of the most emerging sectors of Indian Economy is Deep Tech which includes the power of Artificial Intelligence(AI), Augmented Reality (AR) and Mixed Reality(MR). It's also the next big thing that companies and venture investors are striving for. They seek to address the world's most complex problems. With the advancement of technology and easy solutions at our fingertips, we can now create WebAR experiences to help our businesses stand out. No-code platforms such as Vossle, are enabling  the power of Web-based Augmented Reality to improve marketing, advertising, learning through edtech, etc. The platform has launched three versions that support five types of WebAR experiences including world tracking, image tracking, face detection, WebAR games and WebAR workflows. Vossle is a global product with 300 small and large businesses primarily from the U.S., the U.K., Germany, Singapore, Malaysia, and India using its services.