CEAT bags strategic time out partnership for second edition of Road Safety World Series 2022

CEAT Ltd, India’s leading tyre manufacturer, is the new Official Strategic Timeout Partner for the second edition of Road Safety World Series 2022 (RSWS), the international T20 cricket league featuring national and international cricketing legends. 

CEAT has had a long-standing relationship with Indian cricket. CEAT is the bat sponsor of several ace cricketers, strategic time out partner for Women’s cricket cricketers, and the official timeout partner of the much-celebrated Indian Premier League (IPL) since 2015. Safety of its customers is paramount for CEAT, which is also reflected in all its product offerings. In every communication to its stakeholders, CEAT always propagates road safety and showcases how its different product segments enable safety in its tyres suited for the Indian road conditions. CEAT is further enhancing the importance of adhering to the road safety norms of the country through association with RSWS 2022. 

Mr. Arnab Banerjee, Chief Operating Officer, CEAT Tyres Ltd, said, “CEAT’s mission has always been to make ‘Mobility Safer and Smarter Every day’ and at the same time, we have a long association with different formats of cricket. We are delighted to be a strategic time out partner with RSWS, wherein the nation’s beloved sport focuses on road safety in India and globally. This cricket tournament will strengthen our commitment to make Indian roads safer for pedestrians and vehicles.” 

The tournament will commence on September 10, 2022, which will witness eight teams, India Legends, England Legends, Australia Legends, West Indies Legends, Sri Lanka Legends, South Africa Legends, Bangladesh Legends, and New Zealand Legends competing for the coveted trophy.