Celebrate Mother’s Day with Goodknight Activ+
Goodknight Activ+ a market leader in the liquid vaporiser category is celebrating Mother’s Day with an adorable video. Through this video the brand has decided to show gratitude to every Mom who is unique in her own way with the help of Emojis, or Emomjis as Goodknight calls it. The video showcases small nuances which are special about every Mom in their kid’s eyes.
The video begins with a group of kids facing the camera. A prompter asks one of the boys to act like his mother - Accha mummy ka acting kar ke dikho. Mimicking his mom he says, “Chhota Bheem itna strong kaise malum hai? Kyunki who roz karela khaata hai!” and then makes a face. The prompter moves from one kid to the next as they adorably enact their moms on camera. The video thus showcases different types of Moms – Superchef Mom, Mentor Mom, BFF Mom & Boss Mom.
Talking about this video, Sunil Kataria, CEO – India & SAARC, Godrej Consumer Products Ltd. said, “Through this adorable video we wish to celebrate the Mom-child relationship in a fun way. Each one of us will be able to resonate with Emojis for our Moms. Goodknight Activ+ is a brand that has always understood the emotions of a mother and her plight to protect her children in every situation. With this video we would like to express our gratitude to all the mothers on this special day.”
Speaking on the video, Rajesh Gangwani, Managing Partner, J Walter Thompson (JWT), Mumbai said, “This Mother's Day, through this video we have kids enacting their moms, telling us about her multiple roles towards them. It’s time for e”mom”ji’s!! An ownable property cutely depicting her multiple facets. With these emomjis, we thank all lovely mom types & celebrate this special day through sharing and tagging her.”