Cheil bags social listening duties for Aditya Birla Fin Services Group

Cheil India continues to grow in Mumbai with its appointment as the social media agency for Aditya Birla Financial Services Group, a significant non bank financial services company.

The agency is tasked with the mandate to provide Social Intelligence & Insight Mining, including Social Listening through its proprietary product, Cheil Pulse.

Commenting on the appointment, Ajay Kakar, Chief Marketing Officer – Financial Services,  Aditya Birla Group, said, “At Aditya Birla Financial Services Group, we believe that it all starts with the listening to the voice of our customer. Listening to him about his needs, hopes and aspirations in the context of our wide spectrum of solutions. And social media is a powerful tool to keep our finger on the pulse of this customer 24x7x365. In this day and age, where social media provides customers with a convenient platform to be at their candid best and express their choices, voices and views freely, we believe social listening gives us a very important ear to the ground. And a start for our marketing and business decisions across our multiple lines of business.”

He further said, “Cheil India comes with proven expertise in empowering brands through social platforms, with rich customer insights impacting business outcomes. We are confident that this partnership with Cheil will help us take our learning curve to new heights and help us come closer to our customers with answers to their felt and unfelt needs.”

Commenting on the win, Shiv Sethuraman, Group President South West Asia Cheil and Sanjeev Jasani, Head Digital, Cheil India, said, “Today, consumers live on the Internet. Social listening and insight mining is the new normal for consumer research. Our proprietary product, Cheil Pulse, is extremely sophisticated in terms of its capability to help understand the dynamics of consumer behaviour across the Decision Journey, in real time. We at Cheil are excited and honoured that Aditya Birla Financial Services Group chose us to partner them.”