Cheil's Good Vibes Project wins #18 Prestigious Awards

Cheil India’s Good Vibes Project, the first ever two-way communication tool for the deafblind, has been recognized globally for its excellence in creative solutions inspired by technology. It has won 18 prestigious International and national awards with 6 awards at Ad Stars 2018 and 4 Red Dot Design Awards and recent win of a Bronze at Clio 2018.

The Good Vibes project is an important milestone in Cheil’s ambition to provide customised user experience solutions for companies and consumers.

Conceptualized, designed and developed in-house by Cheil, the Good Vibes app brings together the power of creative thinking and technological innovation for a meaningful purpose. Through the language of vibrations, the Good Vibes app gives the deafblind a much needed tool to communicate. Available on the Google Play store, the app can be downloaded and used for free.

Good Vibes app is the first ever two-way communication tool for deafblind community. The app can take ‘tactile input’ and transmit it as ‘tactile output.’ The app has no visible UI, and works on a set of hand gestures and taps, helping the deaf-blind to connect and chat with each other from wherever they are.

“After interacting with the deafblind and their caregivers, we knew we had our task cut out. We had to design a user experience that replicates ‘touch & feel’ - the only form of two-way communication used by them. With the Good Vibes app, we dug deep and explored a whole new dimension of app design: one that works for those can’t see or hear. The result is ‘the invisible UI’ – probably the first of its kind. And it works like magic.” added, Vinod Sivan, Group Creative Director: who led the design and development of the Good Vibes Project.

Speaking on the award wins, Atika Malik, Chief Operating Officer, Cheil WW India, said, “At Cheil, we are constantly working to develop game changing creative solutions with technology at their core. The Good Vibes Project is one such example that is easy to use, adapt and scale . It makes a real and significant contribution to the communication ability of the deafblind community.  Its usage across the world will be as rewarding as the award recognitions. Looking forward to many more!”

The Good Vibes app has won the following awards since its launch: