Cheil Worldwide celebrates 40th anniversary; unveils new vision

Cheil Worldwide Inc., a global marketing communications network headquartered in South Korea, today announced a new vision to mark the company’s 40th anniversary of its establishment. The company also unveiled a new corporate identity reflecting the vision.

Dai-ki Lim, the President & CEO of Cheil Worldwide, announced new vision in his speech to mark the 40th anniversary. “Starting today”, he said, “the key word that identifies Cheil Worldwide is ‘move’, which is about changing the level of the company. We will change the level of our business, from an advertising-level to a solution-level, as well as our approach to work, from a work-level to an emotion-level.”

The company slogan, ‘Ideas that move’, reflects the new vision. Cheil makes it no secret to move the company to the level where it can move its clients and ultimately, the world. “The emotional cycle, where I can move your hearts, then you move our clients' hearts, and the company moves the world, is the vision for Cheil that I dream of.”, Lim added.

Setting out an ambition to become a global top class company, Cheil highlights five core competencies;  creativity, digital expertise, brand experience, analytics and integration which will all be transmitted to the world through its global networks. The integrated agency makes it no secret to continue to push sustainable agenda, to be a socially responsible company, which will in turn benefit the company, consumers and the society as a whole.

The new vision has already achieved some success. Cheil Worldwide has been pushing hard to further strengthen its retail marketing, digital strength and brand experience which give it an integrated shape and allow it to create work that goes beyond traditional advertising.

On the visual front, the new corporate identity represents the company’s commitment to position as a top global player based on its creativity. The new face also captures Cheil’s strong will to breathe with the contemporary generation and create solutions ahead of the times through the open design system which can proactively make responses in line with changing media and environments.

Hari Krishnan, Chief Operating Officer, Cheil Worldwide SW Asia also added, “We are already feeling a new kind of energy radiating within our offices, our people, our teams. Our conversations, our approach and the work we are creating reflect our renewed global vision of Ideas that Move.”

Cheil’s growth over the four decades is more than remarkable. What used to be a small Korean agency now has 57 offices in 32 countries, close to USD 600 million revenues, and over 4,000 employees across the globe. In terms of creativity, the network enjoyed a stellar performance recently, including 12 Cannes Lions and 19 Spikes Asia in 2012. The agency’s work for Tesco Homeplus picked up a Cannes Lions Grand Prix in 2011. This year alone, Cheil scooped one Grand CLIO, one Silver CLIO, One Show Design Gold Pencil and 11 AdFest awards.