Chhattisgarh Tourism Board betting big on Social Media to widen reach

Chhattisgarh Tourism Board, the governing body of one on the fastest growing tourism destinations in India is taking initiatives in a big way on social media to attract tourists to visit the state. As part of its digital strategy, CTB is marking its presence on digital and several social media platforms to engage with tourists and highlight the unexplored beauty and marvels of architecture of the state. Few months back with the vision to establish Chhattisgarh's digital presence, Chhattisgarh Tourism Board appointed Internet Moguls as its Social media firm. The board has initiated a campaign tapping various social media platforms like Facebook, You Tube, Twitter and many more with the aim of highlighting the lesser known facts of Chhattisgarh. With regular updates and constant engagements the board has been able to acquire considerable fans and followers.

This proactive approach to post feeds on developments, festivals, photographs and actions online has resulted in lakhs of hits on its wall and thousands of feedback. Keeping alive the main theme of marketing campaign, "FULL OF SURPRISES', some of the steps encompassed are mentioned below:

Ã" For CTB, Facebook has served as a medium of instant sharing and feedback, posting the latest developments and happenings in the state

Ã" The fan Page on Twitter is also a hit in promoting the state and boosting Chhattisgarh tourism. Increasing number of tweets and re-tweets helps in spreading the updates quickly.

Ã" Another medium Flickr is serving viewers by showcasing hundreds of pictures of the state and encouraging the audience to get up and pack their bags for an enthralling ride to Chhattisgarh

Ã" A blog for Chhattisgarh has also been created with 3 new blogs added each week on an average

Ã" You Tube channel has served as a medium of showcasing videos for greater mileage on content sharing

Thousands of people are following CTB on Twitter with a remarkable number of tweets every week. Facebook and You Tube have also received magnificent number of likes and comments. The blog also witnessed over 1000 hits. Small scale contests help in big turnout of digitally active population commenting and participating in the same. All these efforts have resulted in garnering high visibility and recall value among masses.

This whole initiative accounts for a huge effort to carve a niche for itself in the already well-established tourism industry in India and abroad. Chhattisgarh Tourism Board has taken some aggressive steps to promote the state and its undiscovered tourism secrets.