Ching's skin integration innovation on Airtel DTH
Ching's Secret Instant Noodles, Soups, Sauces and Miracle Masalas has launched a skin integration Innovation on Airtel DTH homepage. It already has its Cookery channel on VOD (Video on Demand) at most IPTV players.
Ajaay Gupta, CMD Capital Foods Ltd, the brand owners of Ching's Secret said,"DTH is a rapidly expanding distribution platform where it has pulled away nearly 30% market share away from Cable. Ching's is one of the most active brands in the Digital, Mobile and Social Media space in India across Facebook, Twitter, Gaming or Youtube. Extending this further Ching's Secret is driving into other digital formats like DTH, Digital Cable n IPTV."
Airtel DTH has a daily viewership of 2crore+ and OTS(Opportunity to See) is atleast 6views a day. It's also a relatively clutter free Platform. The EPG skin integration innovation is powered by Airtel Digital TV's technology partner NetworkPlay
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