'Chroma Collection': Discover Your Colour Story with Obeetee Carpets

Obeetee Carpets, a revolutionary name in the world of handcrafted rugs, is thrilled to announce the launch of its latest Chroma Collection. This groundbreaking assortment of rugs celebrates the fusion of vibrant colours and exceptional craftsmanship, representing the brand's commitment to timeless elegance and modern design.

 

Building the excitement for this much-awaited launch, Obeetee Carpets has arranged a fascinating pre-launch buzz strategy, engaging rug enthusiasts worldwide through various interactive platforms. As part of the pre-launch activities, the brand is introducing an engaging Instagram filter, "Your Colour Tribe," enabling users to align themselves with their preferred colour from the Chroma Collection. This interactive feature aims to resonate with users on a personal level, connecting them to the true essence of their chosen colours.

 

Furthermore, Obeetee Carpets is set to captivate audiences through a series of engaging Instagram Live sessions hosted by a diverse range of accounts. Leading tastemakers, including interior designer Vinita Chaitanya and Influencers like Nitibha Kaul, Sanjana Batra, Pavitra Sagar, Bahaar Dhawan, Devanshi Tuli among others, will be part of these sessions. Some will conduct exclusive unboxing sessions, providing an inside look at the exquisite craftsmanship and design shades of the Chroma Collection. Simultaneously, others will demonstrate the concept behind the collection by utilizing the innovative Instagram filter, showcasing the vibrant colors and unique patterns that define each rug in the collection.

 

“Chroma Collection is a testament to our commitment to innovation and the celebration of colors. With this collaboration, we aim to transform interiors into vibrant stories of emotion and expression. Each rug in this collection tells a unique story, inviting our clientele to explore and cherish the magic of color tribes," said Ms. Angelique Dhama, CEO, OBEETEE Carpets- Retail, expressing her excitement about the collection.

 

Mr. Nikhil Kapoor, the Creative Director of Tissage, shared insights into the collection's narrative, stating, "Chroma Collection tells the story of an imaginary tribe whose essence revolves around colours. It's as if colours have formed a tribe of their own - a collective family of different shades. Owners can choose their colour tribe, defining their personal connection to each rug."

The Chroma Collection by Obeetee Carpets features a stunning range of handcrafted rugs, each precisely woven to perfection using the finest materials and artisanal techniques. From bold, vivid shades to subtle, sophisticated tones, this collection offers something exquisite for every taste.