Chrome Digital Track Unveils Week 2, 2024 Insights: Aaj Tak, ABP dominate

Top 3 Hindi News Live Streams - Total Unique Viewers: In a week marked by dynamic news coverage and engaging content, Chrome Digital Track highlights the dominance of the top 3 Hindi news live streams in terms of total unique viewers. The data encompasses consumption across Video on Demand (VOD), Live Streams, native applications, YouTube, and 3rd party applications.

According to the data from Chrome Digital Track, captured in Week 2, 2024 (6th – 12th January 2024, from 8 AM – 10 PM) Aaj Tak Live had 24.26 million total unique viewers across Smart TVs (Cloud TV, Tizen, Vidaa, Roku, WebOS, Android, iOS & Linux, YouTube, browsers etc.) and Smartphones (YouTube, OTT, native apps, browsers etc.) followed by ABP News Live & Republic Bharat Live with 20.81 Mn and 20.13 Mn total unique viewers respectively.

On further dissection of the data based on age groups, Aaj Tak Live had 7 million total unique viewers in the age group of 15-24, followed by 6.1 million, 5.1 million, 4.1 million, and 2 million in the age groups of 25-34, 35-44, 45-59, and 60+ years, respectively. ABP News Live had 6 million total unique viewers in the age group of 15-24, followed by 5.2 million, 4.4 million, 3.5 million, and 1.7 million in the age groups of 25-34, 35-44, 45-59, and 60+ years, respectively. Republic Bharat Live had 5.8 million total unique viewers in the age group of 15-24, followed by 5 million, 4.2 million, 3.4 million, and 1.7 million in the age groups of 25-34, 35-44, 45-59, and 60+ years, respectively.

Here is a split based on gender and urban/rural demographics for the mentioned Live Streams:

Aaj Tak Live: Males: 15.7 Million, Females: 8.5 Million, Urban: 9.4 Million, Rural: 14.9 Million

ABP News Live: Males: 13.5 Million, Females: 7.3 Million, Urban: 8.1 Million, Rural: 12.7 Million

Republic Bharat Live: Males: 13 Million, Females: 7.1 Million, Urban: 7.8 Million, Rural: 12.3 Million

This comprehensive analysis provides media professionals, advertisers, and content creators with a detailed understanding of the Hindi news landscape. The top-performing live streams showcased their ability to captivate audiences across diverse digital platforms.

The insights reveal the unrivaled performance of the top 3 Hindi news live streams, affirming their stronghold in the digital space. These live streams have successfully connected with a vast and diverse audience, solidifying their position as leaders in the digital news domain.

Chrome Digital Track showcases cross-media measurement in its true sense, reporting consumption of content (Live Streams & VOD) across devices and platforms.