Chrome DM releases the list of the Top 5 English News Channels in India

In a groundbreaking revelation for advertisers and marketers, the latest viewership data for the top 5 English news channels during the primetime slot from 9 PM to 10 PM on Thursday, 20 July 2023 has been released. This data sheds light on the real-time viewership trends and empowers advertisers to make data-driven decisions for their campaigns.

According to the data compiled by industry-leading research firm Chrome DM, the top 5 English news channels witnessed a remarkable surge in Average Concurrent Views (ACV) during the crucial primetime hour. These figures are a testament to the ever-increasing importance of television as a reliable medium for news consumption.

The ACV data has been meticulously analysed and verified, providing advertisers with accurate insights into viewership patterns and channel preferences during the critical primetime slot. Armed with this information, marketers can now tailor their ad campaigns to target specific audiences, ensuring maximum reach and impact.

The analysis reveals the top 5 players in the English news genre, which are India Today, CNN News18, Republic World, Wion & Times Now. Through state-of-the-art data collection techniques and advanced analytics, Chrome DM measured the average number of viewers simultaneously watching these channels during the specified time frame, commonly known as average concurrent views.

The data can be further analysed and segmented based on various factors including Urban and Rural areas, TGs such as age & NCCS classification, and different day parts:

Source: COTT For News, 20th July ‘2023, 9 – 10 PM, Mkt – All India, 1,05,346 Chrome DM Panel Representing 836 Mn Internet Users across Smart TVs (Cloud TV, Tizen, Vidaa, Roku, WebOS, Android, iOS & Linux, YouTube, browsers etc.) and Smartphones (YouTube, OTT, native apps, browsers etc.).  Chrome DM marks one view per 30 seconds view of content, many views could be due to clickbait Universe 15+ = 621million, Universe 15+ ABC = 427million, Universe 15+ Urban = 401million.

The results revealed a compelling picture of the audience skew towards NCCS 15+ ABC Urban viewers across these channels during the peak prime hour of 9PM to 10PM. 

These average concurrent views provide advertisers with valuable insights to make informed decisions regarding their advertising strategies. By understanding the audience engagement and reach of each channel during this crucial time slot, advertisers can effectively plan and optimize their campaigns, ensuring maximum visibility and impact.

Advertisers and media agencies can leverage this data to evaluate the performance of different English news channels and identify the ones that align with their campaign objectives and target audience. This valuable information enables advertisers to allocate their advertising budgets strategically, ensuring maximum ROI and driving meaningful brand awareness.

According to the data from COTT for News, captured on 20th July 2023, from 9 – 10 PM India Today had 17,720 average concurrent views across Smart TVs (Cloud TV, Tizen, Vidaa, Roku, WebOS, Android, iOS & Linux, YouTube, browsers etc.) and Smartphones (YouTube, OTT, native apps, browsers etc.). CNN News18 had 12,792 average concurrent views, Republic World, Wion & Times Now had 6,707; 4,066 and 1,823 average concurrent views respectively.

Chrome DM is committed to delivering accurate and comprehensive media analytics that empower publishers, advertisers, and media professionals to make informed decisions. The release of these average concurrent views for the top 5 English news channels is part of the ongoing efforts to provide actionable insights and contribute to the growth and success of the media industry.