Chumbak Unveils Folklore
Chumbak, India’s renowned contemporary lifestyle brand known for its vibrant and joyful designs, is thrilled to announce the launch of its latest collection inspired by the captivating Madhubani art. This exquisite collection is an ode to the rich folksy artistry, seamlessly blended with modern aesthetic.
Chumbak's new collection draws inspiration from this unique art form, infusing it with the brand's signature style to create an vibrant artsy range of products. Speaking on the launch of the new collection, Shubhra Chadha, Co-founder, Chumbak, said, "Our illustration style is influenced by the intricate patterns and vibrant colours of Madhubani art, blended with cultural Indian cues. With this collection, our aim was to keep it bold, bright, artsy and we hope our consumer loves it as much as we do.”
The collection features an array of folksy motifs inspired by the everyday rituals of Indian life, reflecting the essence of temple décor with the sun and ornate nandi motif, flower lady vendors adorning the streets, and the daily scene of grocery runs in lungis. Each product is meticulously handcrafted, embracing traditional techniques and adorned with embellishments such as mirrors, pom poms, tassels, and beads to add a festive touch.
The thoughtfully designed assortment includes cushions, steelware, trays, and a wall plate, each beautifully adorned with intricate Madhubani-inspired illustrations.
"We take immense pride in collaborating with artisans from different regions of India to bring this collection to life. The hand-painted steelware is meticulously crafted with precision in Kashmir, while the cushions are created by skilled artisans in Karur," added Shubhra.
This collection seamlessly blends traditional craftsmanship with contemporary design sensibilities, making it a perfect addition to any home decor. Each piece narrates a unique story and celebrates the rich folklore of India.
The Madhubani Art Inspired Collection by Chumbak will be available at all Chumbak stores across the country and on chumbak.com.
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