Continuing with Adgully’s weekly feature, we turn the spotlight on the ad campaigns that stood out from the myriad campaigns that hit various media platforms. While most whizz by on our screens, there are some that force us to sit back and take notice – by their sheer creativity, presentation, theme, and message.
We welcome your suggestions and invite you to send in your observations on campaigns that caught your attention.
The campaign which was created by Brand Capital’s Brand Strategy team rolls out on TV, Print, Radio and Digital uses elements of humour with an iconic ‘shrug’ and a carefree protagonist, played by Vicky Kaushal.
‘PEOPLE’ by Aditya Birla Fashion has released a powerful 30-second video featuring a female and male actor facing opposite directions embroiled in a tensed conversation orbiting around gender discrimination.
The brand campaign comprising of a digital film & outdoor campaign has been conceptualized by Ogilvy Bangalore. The campaign suggests that today’s youth do not want to be just another cog in the machine that is society. They want to express themselves and stand out in a good way.
Accompanied by a catchy jingle, Himalaya’s latest campaign teaches us not to fret over the little things. The campaign has been conceptualized and executed by ad agency - Chapter Five.
Conceptualised by the Star Sports’ creative team, the film captures the narrative of a girl who wants to play cricket, but is denied the opportunity at first, until she decides to take initiative and show her ability to the world.