Cinema TV enters Indian market!

Coinciding with the 100th year of the Indian Cinema, the channel promises to deliver cinematic feast of Bollywood’s Biggest Superstars, featuring in the latest blockbusters to evergreen old time hits. Hitesh Sabharwal, who has joined the company as the CEO, would head the channel. An industry veteran, his experience in the broadcast domain spans over 17 years during which he worked with some of the leading names like Zee TV, Sony Pictures Entertainment, Times Group and Astro Group among others.

 

“Our brand tagline is derived from “Har cheez ka sahi waqt hota hai” which will relate the fact that every movie has an appropriate time to watch. Through our channel, we aim to bring the family together by catering to the tastes of each member through several genres of movies including Drama, Action, Comedy, Thriller, Classic”, informed Hitesh Sabharwal.

 

“The core strategy of the channel is to strengthen content and distribution. We understand the consumption patterns of our audience and plan to make our channel content accessible to all markets. Being a Free-to-air product, local cable operators will be able to tune into it and will assure broader reach. To extend the reach to non C&S markets, the channel will explore DD Direct plus Platform. We will also undertake a brand campaign in conventional mediums like Print, TV, Cinema & outdoors to  promote our channel”, commented Sabharwal.