CMOs’ Charcha 2022: Gearing up for Marketing 3.0

Business operations, consumer behaviour, marketing strategies have undergone a lot of changes in the pandemic period. Goals, visions and aspirations have had to be reset as Covid disrupted lives and economies.

The challenges are great for marketing heads as they strive to bring back topline and bottomline growth amid rising inflation and costs, on the one hand, and meet the consumer expectations in the new normal. Empathy and experiential need to be at the core of marketing strategies in the new normal. Moreover, the transition to digital has brought with it its own set of challenges and opportunities.

We, at Adgully, are defining this as ‘MARKETING 3.0’, which is also the overarching theme of CMOS’ CHARCHA 2022. Why Marketing 3.0? Independent India has seen three very broad periods of Marketing. First was under the pre-liberalisation, permit-Raj economy. Then came liberalisation in the early 90’s, which gave a greater impetus to business growth and global collaborations. The third period of Marketing begins now, in the post-pandemic era, where there is a desire to make marketing human again. The focus is on building great customer experiences and engaging them for long-term relationships.

To be held on Wednesday, May 18, 2022, CMOS’ CHARCHA 2022 will be held in the virtual space. Commencing at 2 pm, the event will cover a wide range of topics spread across 3 panel discussions and 6 keynote addresses involving some of the leading marketing and industry leaders.

To get fresh pointers on how to recalibrate business strategies in the new normal, join the CMOs’ Charcha. Click here to join the discussions.


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