CNBC-TV18 to soon bring in "Overdrive Awards 2011' to honour the best automobiles
With sustainability and environment conservation being the need of the hour, automobile manufacturers are under constant pressure to reduce the carbon footprint of their vehicles. CNBC-TV18 Overdrive Awards 2011 reiterated this need for green technology by bringing together all the industry stakeholders on a single platform and highlighting the road ahead for the Indian automobile sector.
Speaking on the occasion, Anil Uniyal, CEO, CNBC-TV18 and CNBC AWAAZ said, ""Over a period of 11 years, CNBC-TV18 Overdrive Awards has established a benchmark for automotive excellence within the industry. Each year, with the introduction of new award categories, the CNBC-TV18 Overdrive Awards seek to honour those conglomerates which have set an example in automotive engineering by striking a balance between customer satisfaction and environment conservation. Additionally, year on year, we have also awarded a special salutation to either an individual or an organization for their outstanding contribution to the country thereby felicitating their exemplary services. We hope that, through the medium of CNBC-TV18 Overdrive Awards, the winners as well as the nominees continue to set an example of technological advancement not only in India but globally. These awards are core to the DNA of CNBC-TV18 which has always saluted the excellence in business and leadership by honouring those who have taken India global."
Adding further, Rajiv Sabharwal, Executive Director, ICICI Bank Ltd., said, "ICICI Bank Car loans has been an integral part of the Indian automobile sector and has played a pivotal role in the growth of the industry over more than a decade. There were several pioneering initiatives taken by the Bank, which enabled the industry in leapfrogging to high sales trajectory. Over the years the Bank has also been playing a significant role in supporting environment friendly initiatives, be it investments at concept stage or in terms of supporting a product by offering special financial packages suiting customer requirements .These initiatives are driven through the branding of 'Go Green', at the Bank. In line with the same, it was only appropriate to associate the theme of these awards with 'Go-Green'."
More so, Sirish Chandran, Editor, Overdrive said, "OVERDRIVE has represented the forefront of Indian automotive passion, adventure on wheels and the most definitive automotive testing and comparison tests. Our commitment to our role as the flag bearer for automotive publishing and content in the Indian market remains steadfast and as we complete 13 years in the business we renew our pledge to meet and exceed the expectations of the Indian enthusiast and to be unwaveringly honest in our evaluations of cars and motorcycles for the buyer. OVERDRIVE was the first to institute awards for Indian automotive excellence and today these awards are recognized as the most definitive, credible and coveted awards in the industry."
CNBC-TV18 Overdrive Awards 2011 will also present a special commendation to the Mumbai Traffic Police commemorating their work and to keep Mumbai a safer place. The Mumbai Traffic Police works around the clock to ensure smooth flowing traffic, reduced accidents while striving to imbibe traffic rules and discipline among road users. Notwithstanding the unpredictable weather conditions or the unfortunate incidents like 26/11, the Mumbai Traffic Police goes above and beyond its call of duty to make a "Better Mumbai". For being true to its mission and managing one of the world's most difficult cities, CNBC TV-18 Overdrive Awards 2011 would be honored to felicitate the outstanding work the Mumbai Traffic Police has been doing over the years.
The winners of "CNBC-TV18 Overdrive Awards 2011' were evaluated by an elite jury comprising of senior editorial staffers of OVERDRIVE, the best drivers and evaluators in India and automotive experts of national and global renown. This includes Formula 1 ace Karun Chandhok, arguably the fastest and most skilled driver in the country today, Indian National Rally champion and the only Indian to have won in the Asia Pacific championship and scored points in the Production World Rally Championship Gaurav Gill, 5-time national rally champion and tester of renown Hari Singh, V K Vishwanathan, M D of Bosch India, Editor of OVERDRIVE Sirish Chandran and Deputy Editors of OVERDRIVE Bertrand D'souza and Shubhabrata Marmar. Judging and evaluation of all the vehicles is based on a wide ranging set of parameters including design, engineering, powertrains, performance, efficiency, emissions, value and relevance to the Indian automotive context. All the jury members are experts at evaluating cars and bikes with unrivalled testing experience. In addition the jury is assisted by the objective test data and analysis of OVERDRIVE magazine, which has exhaustively tested all the eligible vehicles.
Viewer's choice car / bike of the year received over 3000 entries from on-ground, online and SMS responses. CNBC-TV18 also conducted an on-ground activity wherein they visited colleges, cinema halls etc. to gauge responses resulting into the winning entries.
It is important to note that all vehicles launched and homologated for sale in India from the 1st of January 2010 to the 31st of December 2010 are eligible for these awards. To be considered for the Car of the Year, Bike of the Year, SUV of the Year and Scooter of the Year, the vehicles have to be all-new and cannot be mere face-lifts or upgrades of existing ones.
The objective of the award is to find a single, decisive winner. The voting process, therefore, is designed to pick one outstanding contender and not to provide a scale of merit of the competing cars.
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