CNN-News18 further consolidates its top position in English News genre
Continuing its leadership run for the past 20 weeks, CNN-News18 has strengthened its position as the Number one English News Channel in the country.
As per BARC data (TG: 15+ AB | Full Week (0200-2600 hrs) Wk 35'22 | 8 Channels considered), CNN-News18 has secured a market share of 31.2%, which is 23% higher than Republic TV in terms of viewership this week. Meanwhile, Times Now and Republic TV were left to fight for the number 2 position, with 25.8% and 25.3% market share respectively.
The channel opened at the number one position when the BARC ratings resumed in March this year and have continued its leadership run since then.
Commenting on the continuous success of the channel, Smriti Mehra, CEO, Business Cluster, Network18, said, “CNN-News18 has always focused on delivering people-centric content, along with insightful debates and analyses with a global perspective. Our continuous focus on news over noise differentiates us from others.”
Even on digital, the channel has generated good traction for its content. Its YouTube channel and social media handles are among the most viewed with a high engagement rate.
CNN-News18 is also ahead of the competition in prime time, with a 32.7% market share in 1800-2300 hrs (AB15+ weekdays), beating Times Now and Republic TV.
CNN-News18 is part of News18 Network, the country’s largest news network-seen by more than 70 crore Indians annually in 18 languages across 21 news channels.