Republic Media enhances Amazon Fire TV App for better user experience

Embarking on an exciting new chapter, Republic Media Network has revamped its existing Fire TV app, bringing a fresh wave of innovation and accessibility to our esteemed Amazon Fire TV Stick viewers. This revamp will see the integration of multiple languages – English, Hindi, Bangla, and Kannada - catering to the diverse linguistic preferences of our audience.

We are proud to announce that we are in the process of creating content in even more Indian languages, further enhancing regional diversity and inclusivity within our platform. We aim to use multiple languages as a unifying force, inviting more individuals to join the Republic family and fostering a sense of community across geographical boundaries.

As part of this revamp, Amazon Fire TV Stick users will have access to both live streams and On Demand (VOD) content, ensuring they never miss out on the latest updates and engaging debates our channels have to offer. Our VOD library will be curated based on user intent, allowing viewers to discover and watch content that aligns with their interests and preferences.

At the heart of this initiative lies our commitment to delivering a superior user experience. By leveraging technology and user-centric design, we aim to provide a seamless and intuitive platform that empowers viewers to explore, engage, and stay informed like never before.

At present Republic’s digital streaming platforms have a viewership of close to 40 million MAUs with approximately 500 million streams across various digital distribution partners globally on CTV and OTT platforms.

Republic Media Network is a leader in broadcast news service and is aggressively ramping up its digital news service to cater to the digital-first audience. This App overhaul is one of the many initiatives that the network is continuously taking to gear up to cover the upcoming general elections in India and provide seamless uniform news coverage to the Republic universe audience about the country’s most important event. The network is positioning itself as a uniform destination for brands and advertisers who want to create an outreach amongst the digital and TV audience of the network at the same time leveraging the strength of both the digital and broadcast services of Republic Network.