Coach offers luxury indulgence with multisensory 'In My Tabby' campaign
Coach launched the “In My Tabby" campaign that celebrated the defining moments featuring the brand’s iconic silhouette, the Tabby bag. At the center of the story sits Coach Tabby, a modern icon the house has reimagined for the next generation’s spirit of individualism, fluidity and courageous self-expression.
Coach's ice cream pop-up inspired by "In My Tabby" campaign has travelled to multiple cities in India after its global disrupting presence across Europe and Asia. Launched first in Delhi, the iconic silhouette-inspired pop-up made its presence prominent in Mumbai, Kolkata, Chennai and Bangalore.
The pop-up experience brought to life Tabby’s spirit of courageous self-expression and invited guests to express themselves in Coach’s conceptualized Tabby ice cream Shop which offered ice cream scoops in flavors such as ‘Hope’, ‘Bliss’ ‘Love’, Curiosity and ‘Courage’ that tied back to the colour palette of the Spring Tabby Bags.
Inspired by ‘70’s style and designed by Creative Director Stuart Vevers, the Tabby Bag is a modern and authentic American take on the house’s beloved archival shoulder bag.
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