Tonic Worldwide creates an AI led campaign for Sony SAB's new show

When asked to imagine an Indian business person, without specifying the gender, AI comes up with images of male business owners, as a norm. To challenge this bias that exists in the society, #HameshaKaHiKyun campaign was launched for Vanshaj, a new show by Sony SAB. The AI Campaign was initiated by Tonic Worldwide.

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