Colgate in partnership with IDA launches the 14th edition of Oral Health Month
Colgate-Palmolive (India) Limited, the market leader in Oral Care, in partnership with the Indian Dental Association (IDA), announced the 2017 edition of the Oral Health Month (OHM). Currently in its 14th year, OHM is a national oral health campaign that has so far benefitted more than 33 million Indians by providing free dental check-ups and consultation.
OHM 2017, which commenced in November 2017, will go on till 31st January 2018 and will include dental check-ups in
- 1276 cities
- 156 army canteens in 63 cities
- 81 modern trade stores
A brand new addition to OHM 2017 is the unique, voice-based interactive program called Pocket Dentist through which people can get free oral care tips/guidance over the phone, by giving a missed call on the number provided on all OHM packs. Colgate realized the need to launch this program, and also incorporate it into OHM 2017, based on the results of a dental survey which highlighted that 90% Indians still don’t visit a dentist regularly.
Speaking about the Oral Health Month 2017, Issam Bachaalani, Managing Director, Colgate-Palmolive (India) Limited said, “Oral Health Month is one of our oldest flagship programs through which we aim to improve the oral health of people. Along with able IDA dentists, Colgate’s Oral Health Month has provided free dental check-ups and dental advice to millions of Indians. For the 2017 edition, we have also included the Pocket Dentist initiative to step-up the OHM program, and to help us with our larger vision to Keep India Smiling.”
Last year Oral Health Month conducted 6 million check-ups with the participation of 34000 IDA dentists across 1100 cities.
Dr. Ashok Dhoble, Hon. Secretary General, Indian Dental Association said, “Oral Health Month is one of the biggest oral care campaigns in India where Colgate and IDA come together to drive their common objective of improving the oral health of the country. Since its inception in 2004, OHM has grown significantly in reach and scale, providing over 30 million free dental check-ups still date. As a part of OHM 2017, about 35000 IDA dentists across India will be providing free dental check-ups to people and, in the process, educating them on good oral care habits.”