ColorPlus launches it's first-ever Television Campaign

Pioneer of smart casuals in the country, ColorPlus, makes its maiden voyage on television with it’s first-ever TVCs launch in two decades of existence.  From its launch in 1993, ColorPlus has created clothing that spells elegance as well as comfort; it epitomizes the ethics of the contemporary values at workplace. The brand has always had the eye for detail and craftsmanship to delight the astute judges of quality.

The TVCs emphasizes on the brands core parameters – Color, Comfort and Craftsmanship which reflects in every ColorPlus garment. The first TVC communicates about ‘Comfort’ through best quality fabrics with superior fabric counts, finishes and washes making the garments the most comfortable. The second TVC focuses on ‘Craftsmanship’ as the brand provides the excellent crafted garments paying utmost attention to details in each garment. The third TVC is about ‘Color’, one of the main pillars of the brand. ColorPlus offers the widest palette of unique shades of colors to its customers.

Conceptualized by Alok Nanda & Company to inspire the aspirational men the TVCs will be visible across select genre that attract male audiences (Cricket, News, Movies & English entertainment). Select regional language channels have been picked to reach audiences in TN, West Bengal & Punjab. The commercial showcases the brand’s core focus on color, comfort and craftsmanship as it offers the finest quality merchandise with best comfort and tactile feel. The brand has grown manifolds from being just a contemporary brand to an aspirational brand.

Mr. Hetal Kotak, Brand Director, ColorPlus said; “We are delighted to announce the launch of our first ever television campaign in the country. Standing true to our commitment of being ‘Crafted for Comfort’, the brand has come a long way from its inception in 1993 by offering the Indian male with an array of options with refreshing colours. We are confident that we will continue to offer the best smart casual wardrobe solutions for the Indian man in the country going forward.”

The high quality fabric and unique designs of ColorPlus offerings sets the brand distinctively apart from the plethora of options now available in the market. Be at work, leisure or those special moments, ColorPlus is the preferred brand to the up market, trend-savvy, sophisticated and discerning Indian man.

Get a glimpse of what is created for the all new Autumn- Winter’15 collection that is now available across all 125 exclusive ColorPlus stores and other channel partners like The Raymond Shop, Shoppers Stop, Central and Lifestyle.