Colors beefs up weekend lineup with new game show Aunty Boli Lagao Boli
Colors is all set to launch a new Live interactive game show, ‘Aunty Boli Lagao Boli’, from September 24. Developed and conceptualised by Viaan Industries – promoted by entrepreneur Raj Kundra and actor Shilpa Shetty Kundra, the show has been powered by chasebid.com.
‘Aunty Boli Lagao Boli’ has a unique concept, where viewers can bid live for a new car from the comfort of their homes via the Chasebid app or website www.chasebid.com. The person who places the lowest unique bid will see his photo, name and location Live on Colors TV. The bidding rules are such that the lowest unique bid with two decimal places wins a brand-new car. The game show is hosted by Auntyji Archana Puran Singh and her crew, who will entertain the audience through ready wit and humour. The show will also have a host of celebrities every week to keep the audiences and viewers engaged.
This show will give viewers a chance to participate live along with the audience. ‘Aunty Boli Lagao Boli’ gives an opportunity to everyone with a phone to play in a televised live game show.
On bringing forth this unique proposition for the television viewers, Raj Nayak, Chief Operating Officer, Viacom18, said, “At Viacom18 we strive to raise the bar of reality shows on Indian television; the audiences have witnessed and appreciated our successful shows like ‘Rising Star’ and IIFA. With ‘Aunty Boli Lagao Boli’, we will be accentuating the concept of a live show by gamifying it. At Colors, our endeavour always has been to push the envelope with newer formats and concepts, thereby redefining the television watching experience of the viewers.”
He further said, “This time, we are not focusing on the rural audiences, but are targeting entire India. It’s not an AFP show.” On the weekend programming line-up, Nayak said that the evening prime time on weekends begins from 7 pm and with the launch of the new season of ‘Bigg Boss’, will continue till 11.30 pm.
Commenting on the show, Raj Kundra, CMD, Viaan Industries, said, “Viaan Industries is excited to present to the television audience India’s first live game show to be aired from September 24, 2017 on India’s leading entertainment channel Colors TV. I would like to thank Mr Raj Nayak, who really is a visionary, for this tie-up. It’s a first-of-its-kind live game show format in India, where the audience has an opportunity to take home a brand new car every week. On the back of this show we are launching a new exciting website and app ‘Chasebid’, where people can bid 24x7 and buy brand new products at up to 90 per cent off their retail prices. Our partnerships with leading media and entertainment companies – both domestic and global – give us the necessary momentum to continue our efforts towards establishing a strong presence in the gaming, licensing and animation space in the years to come.”