COLORS' Farah Ki Daawat to be beamed on TV One in Pakistan

COLORS, India’s leading General Entertainment Channel, and IndiaCast, TV18 and Viacom18’s local and international distribution entity, today announced the syndication of its homegrown property Farah Ki Daawat to TV One, a leading general entertainment channel in Pakistan. With the syndication of this show, 12 COLORS programs now air in the neighbouring country within the Indian sub-continent.

Farah Ki Daawat is a cooking-based chat show which delves into multiple elements of the lives of celebrities encompassing their food journeys, quirks, secrets, indulgences and guilty food pleasures. Every episode will provide an exclusive glimpse into some celebrated kitchens to pull out a recipe which brings comfort to our favourite stars from their hectic schedules. Some of the celebrities who will be featured on the show include Abhishek Bachchan, Alia Bhatt, Yuvraj Singh, Kapil Sharma, Malaika Arora Khan, Sania Mirza, Karan Johar, Anushka Sharma, Sonakshi, Arjun Kapoor, Emran Hashmi, Jacqueline among others. While Farah Khan and the celebrity relive some special memories, each episode will also feature guests who will play multiple roles including those of a sous-chef and challenger to raise the entertainment quotient. Be it a dough-kneading competition or being tied to each other to create a special food item, every guest will create some exciting moments that promise to bring smiles on every viewers’ face. Some of the guests who will feature on the show include television actors Sargun Mehta, Gautam Gulati, Karanveer Bohra, Karan Tacker, Karan Singh Grover, Sarita Joshi, Dadi, and Rashami Desai among others.

Commenting on the syndication of the show, Raj Nayak, CEO – COLORS, said, “Entertainment is at the very core of every initiative we undertake. With Farah Ki Daawat being beamed on Pakistan’s TV One, we are looking forward to connecting with viewers across the world based on the mutual love for food. The syndication of Farah Ki Daawat to Pakistan boosts our confidence in going beyond the norm to create differentiated content that appeals to viewers not only in India but across the world.”

Commenting on the distribution, Gaurav Gandhi, COO – IndiaCast further added, “It has been our constant endeavor to present the best of Indian entertainment to viewers across the world and this syndication deal with Pakistan’s TV One furthers this promise. The content on COLORS is a great proposition for international viewers, especially within the Indian sub-continent and we are pleased to present the audience in Pakistan with a unique concept like Farah Ki Daawat for their weekend viewing.”

Farah Ki Daawat launched in India on 22nd February, 2015 with an episode featuring Abhishek Bachchan and guest Sargun Mehta. The show has received positive feedback from viewers across social media platforms cementing Farah Khan’s position as the ultimate Bollywood foodie.

Commenting on the show’s syndication to Pakistan, host Farah Khan said, “I am thrilled by the feedback that viewers have showered Farah Ki Daawat with. The show is gaining popularity and, across various social platforms, viewers are commenting about the ease with which they have been able to replicate the recipes in their own kitchens. Farah Ki Daawat’s syndication to Pakistan’s TV One, gives me the unique opportunity to reach out to Bollywood fans and food lovers across the border!”

TV One is a leading general entertainment channel from Pakistan that airs dramas, soaps and lifestyle programs. TV One and sister station News One are a part of Air Waves Media, owned by Interflow Communications. TV One is owned by Interflow, a leading media agency in Pakistan.